Performance marketing for home service brands

Turn ad spend into booked jobs and reliable revenue.

Perstrive runs the ads, funnels, and follow-up that take Facebook, Instagram, Google and YouTube traffic and turn it into estimates on the calendar for coatings, roofing, windows, HVAC, plumbing, electrical, pest control, pickle ball courts and more.

20–40+

Qualified leads per $1,000 in ad spend*

≤ 10 min

Typical speed-to-lead with our systems in place

50+ brands

Home-service companies we’ve supported nationwide

Built for serious home service pros

We specialize in project-based services where one booked job can be worth thousands of dollars.

Concrete Coating

Garage floors, patios, pool decks and commercial coatings campaigns.

Painting

Interior, exterior and cabinet painting with seasonally-tuned offers.

Roofing

Replacement, repair and storm campaigns tied to local demand.

Windows & Doors

High-ticket replacement projects backed by strong financing offers.

HVAC

Seasonal tune-ups, change-outs and emergency demand capture.

Plumbing

From drains to repipes—structured for high-intent, local searches.

Electrical

Panel upgrades, EV chargers, lighting and safety-driven work.

Pest Control

Inspections, treatments and maintenance plans that compound.

Pickle Ball Courts

Niche installs and resurfacing with visual-first campaigns.

Perstrive advertising dashboard
Advertising

Advertising built for booked jobs, not vanity metrics.

We map offers, audiences and creative to your real capacity and margin—not just click-through rate or impressions. Every campaign is built to answer one question: “How many booked estimates did this create?”

  • Facebook, Instagram, Google and YouTube tuned to your market and price point.
  • Offer testing that focuses on total booked revenue, not just cheap leads.
  • Dedicated landing pages that match your brand and eliminate friction.
AI Implementation & Appointment Booking

From “lead came in” to “see you Thursday at 4 PM”.

Leads shouldn’t sit in an inbox. We connect your ads to forms, AI-assisted follow-up and booking flows so homeowners can move from interest to scheduled estimate in a few clicks.

  • AI-assisted messaging that replies in minutes and gathers project details.
  • Calendar-based booking flows that respect your routes and crew capacity.
  • Automated reminders and confirmations to cut no-shows and reschedules.
Lead to booked appointment workflow
SEO and local rankings overview
SEO & Web

SEO & web that back up your ads.

When someone sees your ad and Googles you, what they find determines whether they call or click away. We tighten your website, local listings and content so your brand matches your offer.

  • Local SEO: Google Business Profile, reviews and service-area structure.
  • Service and city pages written for homeowners, not just algorithms.
  • Fast, clean layouts that make it obvious how to call, text or request an estimate.
Recruitment

Use the same playbook to build crews.

Once the volume is there, the bottleneck becomes people. We apply the same funnel thinking to hiring so you can build and keep the crews required to deliver the work.

  • Role-specific campaigns for installers, techs, sales reps and office staff.
  • Screening questions that filter by experience, licenses and geography.
  • Automated interview scheduling and reminders to reduce no-shows.
Recruiting pipeline snapshot

Ready to map out your next 90 days of growth?

We’ll review your current lead flow, close rates and crew capacity, then outline how Perstrive could plug in across advertising, follow-up, booking, SEO and recruitment.