Concrete coating & epoxy marketing

Fill your concrete coating schedule with booked, high-value jobs.

Perstrive builds campaigns, funnels and follow-up systems specifically for concrete coating companies—so you’re not just buying “leads”, you’re seeing garages, basements and pool decks show up on the calendar.

20–40+ leads per $1,000 in ad spend*
Built for 1–10+ crews and franchise groups
Facebook, Google, YouTube, AI & human booking
Concrete coating economics

A marketing system built around job size, crews and calendar capacity.

Coatings aren’t handyman jobs. With $3K–$8K+ tickets and tight install windows, your marketing has to be tuned to job value, routes and crew capacity—not just “more leads”.

  • Offers calibrated to your average ticket and margins, not generic discounts.
  • Calendar-aware planning so promos don’t overload crews or leave trucks idle.
  • Lead handling rules that prioritize the highest-value projects first.
Concrete coating overview dashboard
Concrete coating ads and landing pages
Campaigns that actually sell coatings

Ads built around garages, basements and pool decks – not generic “home improvement”.

We’ve tested hundreds of hooks, offers and angles for concrete coating buyers, from winter promos and garage-makeover packages to high-end metallic floors.

  • Facebook & Instagram lead ads tuned for each market and season.
  • Google Search + PMax focused on “near me” and high-intent coating terms.
  • YouTube campaigns that warm up new territories before you scale spend.
Garage & driveway offers Basement & interior coatings Pool deck & patio promos
Funnel & qualification

From “Get an estimate” click to clean project details in your CRM.

Every campaign feeds into a coatings-specific quiz, qualification rules and a booking system that makes it easy for your reps—or our team—to turn leads into estimates.

  • Multi-step quiz forms that capture surface, area, photos and project timeline.
  • Instant notifications to your CRM or to Perstrive’s appointment-setting team.
  • Optional direct-to-calendar booking for hot leads ready to schedule now.
Higher form completion rates Cleaner project details for estimators Lower no-show rates
Concrete coating funnel and booking calendar
AI and human appointment booking for coatings
AI + human follow-up

Fast follow-up and real conversations that feel like your in-house team.

Leads are too expensive to let sit. We combine AI, SMS and trained human setters so homeowners actually pick a time on the calendar instead of ghosting.

  • Calls, texts and emails within minutes of the form fill—day, evening and weekends.
  • Coating-specific discovery questions about surface, expectations and budget.
  • Notes pushed into your CRM so estimators walk into every home prepared.

Want our team to handle the follow-up for you? Learn more about our Appointment Booking service.

Reporting & scaling

Clarity on which markets, offers and crews are winning.

Simple reports tie ad spend to booked estimates, jobs sold and revenue—so scaling from one crew to three (or three to ten) is a numbers decision, not a guess.

  • Dashboards that show leads, booked estimates, jobs sold and revenue by channel.
  • Breakdowns by city, ZIP and surface type so you know where to push spend.
  • Multi-location and franchise reporting for owners and ops leaders.
Cost per booked estimate (not just CPL) Revenue per crew per month Close rate by lead source Cabinet & upgrade add-on revenue
Concrete coating KPI reporting dashboard
Concrete coating trucks and crews
Single & multi-location growth

Built for owner-operators, regional groups and national franchises.

Whether you’re running one crew or managing dozens of territories, we’ve already done the hard work of figuring out what scales in coatings.

  • Location-specific landing pages, numbers and call-routing for clean reporting.
  • Launch playbooks for opening new territories and ramping crews quickly.
  • Ad approval templates and brand guidelines if you’re part of a franchise system.

Want to see what’s possible in your concrete coating market?

We’ll review your current lead flow, booking process and crew capacity, then map out a 90-day plan to add more profitable coating jobs to your calendar—without overwhelming your team.